Course Overview:
In this section we will break down the step by step system you will follow when marketing to your lists of motivated sellers.
Introduction To The 7 Step Seller System
Understanding The Data And Why Its Important
Sorting The Data
Steps To Sorting The Lists
1. Make a master list – all of the data from your original list ( just rename the input and save as a CSV file)
2. Sort for Vacant indicator and save ( list name – vacant and todays date)
3. Sort for Death indicator and save ( list name – Death Indicator and todays date)
4. Sort for Mailing Address Mail – last seen if its not recent and save ( list name – Mailing Address Not Seen and todays date)
5. Sort for Phone last seen – if its not recent and save ( list name – Phone Not Seen and todays date)
6. Sort for Phone 1 landlines – (List name – phone 1 landlines)
7. Sort the rest of the list with phone 1 as mobile and save (List name Phone 1 Ready To Text)
Not Likely To Reach Leads And What to Do With
What to do with list of people who aren’t likely to be reached
Who are these people:
- Vacant
- Death indicator
- Phone 1 – not recently seen
Step 1 – call them to verify phone number – start with phone 1
Step 2 if you cant reach them – look at email address
Step 3 – google – look for obituaries or any info
Step 4 – fb search
Step 5 time to reach out to spouse, relative or associate
The 7 Step Seller System:
First: take all of the leads out that are likely not able to reach out stand out (seen above)
- Vacant
- Death indicator
- Phone 1 – not recently seen
Step 1: Start with clean list of Phone 1
Send text – goal to hit 25-30%
If they say wrong number – create a new sheet
Step 2 – text again (if not able to then cold call) goal with cold calling 5% with texting 15%
Step 3 cold call ( also include landlines) or send follow up text – goal with calling 5% or texting 15%
Step 4 – email – be careful you don’t want to send too many emails at the same time. (see below for best practices and what to say
Step 5 – google full name and obituary or try to find on facebook – Full name and city or email address
Step 6 – time to reach out to phone 2 if its recent – if not move on to spouse, relative or associate
* You don’t have to start the process all over again – phone call or text with spouse, relative or associate
Step 7 – time to drive the property – see if they live there or vacant – sticky note – talk with neighbors
Reaching Out To Relative Or Associate?
Here are a few script and message for reaching out to relatives, email, etc…
Email – what to say
Hey (first name), my name is (your name) and I am in the market for house near one you own at (address) would you have any interest in selling?
Email tips – keep it simple
Do not mass email
Do not send many emails at the same time
Best to not use your personal email – gmail might block
Text – what to say
Hey (first name) my name is (your name) I was trying to reach (owner name) about their property at (address) do you know how I can each them?
Call – what to say
Hey (first name) my name is (your name) I was trying to reach (owner name) about their property at (address) do you know how I can each them?
Wrong Number And Phone Disconnected Leads
List of disconnected phone numbers or wrong numbers
Step 1 Check phone 2 – recent?
Step 2 if you cant reach them – look at email address
Step 3 – google – look for obituaries or any info
Step 4 – fb search
Step 5 time to reach out to spouse, relative or associate –
The goal is to reach everyone on the list
The harder they are to reach the more likely there is something there
Building Your Pipe line